How to Implement Refari Registration Form Conversion Tracking in Google Ads Using Google Tag Manager

Tracking conversions for Refari registration forms is a key component of understanding the effectiveness of your recruitment efforts. By using Google Tag Manager in conjunction with Google Ads, you can set up detailed tracking that lets you see exactly how well your registration forms are performing in terms of attracting new candidates. 

This guide will walk you through the steps to set up conversion tracking in Google Ads using Google Tag Manager.

1. In Google Ads, click on "Goals."

2. Click on "New Conversion Action."

3. Click on "Website Conversions."

4. Enter form URL and click on Scan

5. Now click on "Add a Conversion Action Manually."

6. Click on "Select Category" and choose "Submit Lead Form."

7. Fill in the conversion name, value, and count, then click on "DONE."

8. Now click on "Save and Continue."

9. Now we need to set up a tag using Google Tag Manager. Click on "GTM" to proceed.

10. Now we have all the necessary details to use in Google Tag Manager.

11. In Google Tag Manager, Move to "Tags."

12. Now, we need to create a new tag. Click on "New."

13. Click on "Tag Configuration."

14. Click on "Google Ads"

15. We need to set up a Conversion Linker to use Google Ads conversion tracking.

16. Click on "Enable linking on all page URLs"

17. Click on "Triggering."

18. Click on "All Pages"

19. Click on "Save"

20. Name the tag and click on "Save."

21. Click on "New" to create another tag.

22. Click on "Tag Configuration."

23. Click on "Google Ads"

24. Click on "Google Ads Conversion Tracking"

25. Now we need to add all the details obtained from Google Ads.

26. Copy the Conversion ID

27. Copy the Conversion Labels.

28. Paste the Conversion ID and Conversion Label.

29. Now we need to set up a trigger, so click on "Triggering."

30. Click on "Success Id Trigger"

31. Paste the candidate registration success Id

32. Click on "Every time an element appears on screen."

33. Click on Observe DOM Changes

34. Name the tag and then click on "Save."

35. Done! The conversion setup is complete, and you can now use this in your Google Ads campaign.

How to Verify Your Google Tag Manager Implementation

We've successfully set up form conversion tracking using Google Tag Manager. This conversion can now be integrated into your Google Ads campaigns, enabling you to measure and optimise your advertising efforts more effectively.