How to Implement Form Conversion Tracking in Google Ads Using Google Tag Manager

Created by Ritesh Yadav, Modified on Tue, 14 May 2024 at 02:20 AM by Liam Dye


Implementing form conversion tracking is essential for optimising the performance of your Google Ads campaigns. By using Google Tag Manager, you can streamline the process without the need for extensive coding, allowing you to accurately measure interactions such as form submissions. This guide will walk you through the steps to set up form conversion tracking within Google Ads, leveraging Google Tag Manager to capture and report these critical user actions.

This guide will walk you through the steps to set up conversion tracking in Google Ads using Google Tag Manager.

1. In Google Ads, click on "Goals."


2. Click on "New Conversion Action."


3. Click on "Website Conversions."


4. Enter form URL and click on Scan


5. Now click on "Add a Conversion Action Manually."


6. Click on "Select Category" and choose "Submit Lead Form."


7. Fill in the conversion name, value, and count, then click on "DONE."


8. Now click on "Save and Continue."


9. Now we need to set up a tag using Google Tag Manager. Click on "GTM" to proceed.


10. Now we have all the necessary details to use in Google Tag Manager.


11. In Google Tag Manager, go to the account.


12. Move to "Tags."


13. Now, we need to create a new tag. Click on "New."


14. Click on "Tag Configuration."


15. Click on "Google Ads"


16. We need to set up a Conversion Linker to use Google Ads conversion tracking.


17. Click on "Enable linking on all page URLs."


18. Click on "Triggering."


19. Click on "All Pages"


20. Name the tag and click on "Save."


21. Click on "New" to create another tag.


22. Click on "Tag Configuration."


23. Click on "Google Ads"


24. Click on "Google Ads Conversion Tracking"


25. Now we need to add all the details obtained from Google Ads.


26. Copy the Conversion ID


27. Copy the Conversion Labels.


28. Paste the Conversion ID and Conversion Label.


29. Now we need to set up a trigger, so click on "Triggering."


30. Click on "Form Submission"


31. Select "Some Forms" and choose "Form ID contains," then add the form ID.


32. Name the tag and then click on "Save."


33. In Google Ads, once the tag is set up, click on "DONE."


34. Done! The conversion setup is complete, and you can now use this in your Google Ads campaign.



How to Verify Your Google Tag Manager Implementation




We've successfully set up form conversion tracking using Google Tag Manager. This conversion can now be integrated into your Google Ads campaigns, enabling you to measure and optimise your advertising efforts more effectively.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article