How to Add the Facebook (Meta) Pixel to Your Refari Website

Created by Ritesh WebDev, Modified on Fri, 29 May at 9:45 AM by Aaron Refari

This guide walks you through adding the Facebook (Meta) Pixel to your Refari built website using Elementor, so you can measure your website traffic and track the performance of your advertising. The interactive walkthrough above covers the same steps if you prefer to follow along visually.

The Meta Pixel lets you measure conversions, optimise your campaigns, and build audiences for your advertising. Because Elementor and Elementor Pro are pre-installed on all Refari built websites, you can add the Pixel site wide without editing any theme files.

Step 1: Log in to your WordPress dashboard

Begin by logging in to your WordPress dashboard. This is where you manage your site content and settings, including custom scripts added through Elementor.

Step 2: Open Elementor's Custom Code feature

Go to Elementor > Custom Code on your dashboard. This feature lets you add site wide code without modifying any theme files.

Step 3: Create and name your custom code

Select Add New Custom Code. Give the entry a name you will recognise later, such as "Facebook Meta Pixel", so it is easy to identify in future.

Step 4: Paste your Meta Pixel code

Copy your Meta Pixel code in full from Facebook Ads Manager, then paste it into the code field. Copying the complete code is important for accurate tracking. Set the placement to the <head> location so the Pixel loads on every page.

Step 5: Publish and activate your Pixel

Select Publish to make the Pixel live across your site.

Optimising your integration

Clear your cache

After publishing, clear your site's cache so the Meta Pixel starts tracking straight away and reflects across all pages.

Verify Pixel activity

Use the Meta Pixel Helper, a free Chrome extension, to confirm your Pixel is firing correctly on your site.

Idea: The Meta Pixel Helper is the quickest way to confirm your Pixel is set up correctly before you rely on the data in Ads Manager.

Final Notes

Adding the Meta Pixel through Elementor keeps the setup simple and avoids editing any site code. Once it is verified and tracking, you can build audiences and measure conversions from your advertising. If you would like a hand, contact the Refari team.

Other articles you might be interested in:  Adding Google Tag Manager to Your Refari Website  |  How to Add Any Tracking Code to a Refari Website