OnPage SEO: A Comprehensive Guide by Refari

Created by Ritesh Yadav, Modified on Wed, 15 Nov 2023 at 09:35 PM by Aaron Dye


Welcome to Refari's Beginner's Guide to Lite OnPage SEO! In this article, we'll demystify the world of Search Engine Optimization (SEO) and shed light on its benefits to your website. Specifically, we'll focus on our approach to light SEO and how we leverage the power of Rank Math SEO to optimize your site efficiently. 

What is SEO, and Why Does it Matter?
SEO in a Nutshell:

SEO, or Search Engine Optimization, is the art and science of enhancing a website's visibility on search engines like Google. The goal is to organically boost your site's ranking, making it easier for your target audience to find you.

Why It Matters:

Imagine your website as a shop on a bustling street. SEO is like putting up a vibrant sign that attracts potential customers. The higher you rank on search engine results pages (SERPs), the more likely users are to click on your website. Increased visibility means more visitors and more visitors can translate into more business.

The Refari Approach to Lite OnPage SEO

At Refari, we understand that time is of the essence. That's why we've developed a streamlined approach called Light SEO, a quick yet effective way to optimize the essential SEO elements of your website.

The Light SEO Activities

1. Optimizing WordPress Posts/Pages:

We start by examining the core of your website - the posts and pages. Using Rank Math SEO, we pick pages one by one and work on improving their overall SEO score.


2. The Big Five:

Our focus narrows to five crucial elements: meta title, meta description, URL, image optimization, and content.

Meta Title and Description:

We strategically choose a focus keyword and ensure it appears in the page title, URL, and meta description. Keeping the tag under 60 characters and the description under 160 characters aligns with SEO best practices.


Image Optimization:

We enhance the SEO score by adding alt text to the featured image and incorporating the focus keyword to boost page relevance further.


Content Optimization: 

Finding the focus keyword within the content reinforces the page's relevance and improves overall SEO.

Tag Utilization:

Including relevant tags, especially those incorporating the focus keyword, enhances the page's discoverability.


The Results:

By implementing these tweaks, we can elevate your SEO score from 50 to 70, ultimately working towards a perfect 100 out of 100 with the help of advanced SEO.

What is Advanced SEO?

We offer two types of SEO services: Light SEO and Advanced SEO. While Light SEO focuses on quick, impactful optimizations, Advanced SEO delves into a more comprehensive strategy tailored to your needs.

Transitioning to Advanced SEO

If you're eager to explore the advanced aspects of SEO, transitioning from Light to Advanced SEO is simple. Arrange a consultation with your Refari account manager, and together, we'll discuss how Advanced SEO can unlock even more significant potential for your website.

In the Advanced SEO approach, we delve deeper, analyzing top-level pages or blog posts to uncover high-search-volume keywords beyond existing content. This strategic optimization ensures your website is visible for various relevant terms.

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