How to Enhance Your Job and Candidate Adverts by Adding Videos

In today's digital age, the power of video cannot be overstated when it comes to engaging potential candidates. Adding videos to your job and candidate adverts not only captivates the attention of your audience but also provides a more dynamic and comprehensive portrayal of the opportunities at hand. This support article guides you through the simple steps to integrate videos into your adverts, making them more appealing and informative.

Embedding a Video Tutorial

To assist you in this process, we have prepared a quick tutorial video that outlines the steps covered in this article. We recommend watching this video as it provides a visual demonstration of the procedures described below.

Adding Videos to Job Adverts

1. Navigate to the Job Board: Start by going to your job board where your adverts are displayed. You'll notice that many listings might already feature videos, indicating the popularity and effectiveness of this approach.
2. Edit Job Advert: Choose the job advert you wish to edit. If it lacks a video, you're in the perfect position to enhance its appeal by adding one.
3. Find a Suitable Video: For demonstration purposes, any video related to the job's field can be used. However, for your actual adverts, select a video that accurately represents the job or company culture. YouTube is a good source, but remember any video you use should be appropriately licensed or owned by you.
4. Copy and Paste the Video URL: Once you've chosen a video, copy its URL and paste it into the designated field in your job advert editor. The platform should automatically convert this URL into an embedded video.

Choosing the Right Platform for Videos

While YouTube is an easy option for finding videos, it includes links that might lead viewers away from your website. A preferred alternative is using Loom to record and add videos directly. Loom offers a seamless integration that keeps viewers on your page without external distractions. Vimeo is another viable option, especially for high-quality or branded content videos.

Adding Videos to Candidate Adverts

The process for embedding videos into candidate adverts is similar to that for job adverts:

1. Select the Candidate Advert: On your talent or candidate board, choose the advert you want to enhance by adding a video.
2. Embed the Video: Whether it's a Loom recording specifically made for the position or a Vimeo video showcasing company culture, simply copy and paste the video link into the advert editor. The system handles the rest, embedding the video cleanly into your advert.
3. Multiple Videos: It's possible to add more than one video to an advert. This can be particularly useful for showing different aspects of the role or company.

Finishing Touches

After adding the videos, make sure to save your changes and review the advert to ensure everything displays correctly. The embedded video(s) should seamlessly integrate into the advert, offering potential candidates a richer and more engaging experience.

Conclusion

By following these straightforward steps, you can significantly increase the attractiveness and effectiveness of your job and candidate adverts. Videos provide a dynamic way of showcasing opportunities, making your adverts stand out in today's competitive job market. Remember, the key is not just to tell but to show what makes your positions and your company unique.