How Specialities and Tags Work on Refari

This article explains what specialities and tags do on Refari, where they appear, and how to set them up so your team's profiles, widgets and content stay organised and easy to find.

What specialities are

Specialities are short labels you add to a profile to show areas of expertise and focus, for example Accounting & Finance, Healthcare or IT. They are added from your profile settings, and each one reflects part of your professional identity.

Specialities are more than decoration. Behind the scenes each one works as a tag, and those tags drive how people and content are grouped and filtered across job boards, team widgets and your website.

Where your specialities appear

When someone visits a Refari profile, the specialities are shown prominently so visitors can quickly see that person's areas of expertise. Profiles for Company Users include a few extra elements (such as badges and points) that are only visible inside the dashboard and not on public pages, but the way specialities are displayed stays the same. The result is a clear, at-a-glance view of what each person focuses on.

Specialities as tags: beyond the profile

The real power of specialities is in how they work as tags. Tags let you split your team into subsets, for example in the Meet The Team widget, where visitors can filter team members by speciality to find the right person for a particular area. The same tagging carries through to your website, so team members can be grouped into the niches you operate in.

Using specialities to tailor your content

Speciality tags are used by widgets across Refari and your website to keep content relevant. For example, a Latest Jobs widget can be set to show only jobs tagged for accounting and finance, so the audience sees the roles that matter to them. In the same way, testimonials can be filtered to show feedback for a specific team or speciality, adding credibility and a clear sense of where the expertise sits.

Setting up your specialities

Adding a speciality to a profile is quick, but it pays to be consistent so the same tag is used the same way across your whole team. The steps below help you keep things tidy.

1. Check with your team first. Before adding a new speciality, confirm it matches the tags your team already uses. This avoids duplicates and keeps specialities consistent across your organisation.
2. Use the dropdown for guidance. The dropdown in the speciality field lists every speciality currently in use. Use it to spot an existing tag that fits, rather than creating an overlapping one.
3. Create thoughtfully. If you do need a new speciality, make it meaningful and clear. Once added, it becomes available to everyone else on your account, so it shapes the shared set of tags.
4. Avoid duplicates. Watch spelling and capitalisation. A tag that differs only by a typo or a capital letter creates a separate, fragmented group.

Idea: Keep specialities broad enough to be reused across your team, but specific enough to be meaningful. A short, agreed shortlist (for example by industry or function) filters far more cleanly than dozens of one-off tags.

Note: Tags are case-sensitive. "Healthcare" and "healthcare" are treated as two different specialities, so a small inconsistency can split one group in two. Always reuse the existing tag from the dropdown where one already exists.

The walkthrough below shows how to add a new speciality as a tag for your company or organisation.

Final Notes

Used well, specialities and tags do two jobs at once: they show each person's expertise clearly, and they keep your widgets, profiles and content neatly organised and filterable. A consistent, agreed set of specialities across your team is what makes all of this work, so it is worth a quick conversation before anyone adds a new one.

Other articles you might be interested in:  Recruiter Tags & Service Location Tags  |  Meet The Team Widget  |  How to set up your profile