Best Practices for Leveraging the Socialise Feature on LinkedIn

In light of recent modifications by LinkedIn on how social posts are displayed, it has become imperative for businesses and individuals to re-evaluate their strategies for engagement and visibility on the platform. This article serves as an exhaustive guide, providing best practices and innovative solutions for optimising the use of the Socialise feature on LinkedIn. For a thorough walkthrough on adapting to these alterations and making the most of new functionalities, we’ve included an instructional video right below.

Understanding LinkedIn’s Latest Adjustments

July brought about LinkedIn’s announcement of significant changes affecting the visibility of shared images within the network. The new policy reduces shared images to small thumbnails unless they're part of paid advertisements, a move that clearly aims to push users towards sponsored content, leveraging LinkedIn's unassailable position in the professional networking domain.

Enhancing Your Posts with New Features

To circumvent these new limitations while still driving meaningful traffic back to your website, we’ve introduced two pivotal features:

1. Commenting Feature: This allows for the swift addition of comments to your social posts, specifically designed to drive traffic. We have adapted the design of comments to ensure essential content remains visible despite LinkedIn's adjustments to image cropping.
   
   
2. Prefix Feature: Available within our Refari tool, this feature enables you to attach a prefix to your posts, significantly enhancing post visibility and effectively channelling traffic.
   
   

Article about our prefix feature and how to edit it here: Enhancing Your Social Media Posts with the Social Post Prefix Feature

Step-By-Step Guide to Maximising LinkedIn Engagement with Refari

Crafting Compelling Posts

1. Initiating a Post: Navigate to the 'Job Ads' section on the Refari dashboard. Choose a job to socialise, employing the AI-generated system to draft your post and select suitable hashtags.
   
   
2. Customising Your Post: You may wish to adjust your logo on the template before sharing. When ready, share your post to LinkedIn, selecting between "small and clickable" or "large and non-clickable" options. Given the objective of boosting engagement without incurring additional advertising costs, opting for "large and non-clickable" is recommended.
   
   
3. Incorporating a Comment with a Call to Action: After sharing, utilise the 'Copy and Comment' feature. This functionality prepares a call to action and a URL for straightforward pasting as a comment under your LinkedIn post, navigating around the constraints on image size and direct clicks, thereby enhancing engagement and directing more traffic to your website.

Posting Best Practices

In response to LinkedIn's updates, always include a prefix in your initial post along with a strategically crafted comment designed to attract interactions and clicks. This method not only amplifies your post's visibility but also offers a direct route for traffic to your website or highlighted content, effectively mitigating the impact of LinkedIn’s thumbnail limitations.